Considering Selling - There is a difference in Experienced Agents vs Non-Experienced Agents

180 Things a Real Estate Expert Advisor and Target Marketing Specialist Team Does to Get Your Home Sold in Today's Market

Selling a home in today's competitive real estate market requires more than just placing a "For Sale" sign in the yard. It demands a strategic approach, leveraging the expertise of seasoned professionals who understand the intricacies of the market and the art of target marketing. Kim & Dave Luxury Team puts a large sum of capital up front to invest in every home they market and sell.  When interviewing agents to hire for the job of selling your home wouldn't it make sense to ensure they can do at least the minimum of these 180 things to get the job done?

Kim & Dave Luxury Team are Real Estate Expert Advisor and Target Marketing Specialist Team applies all of the items and more..Here’s just a short comprehensive look at the 180 things required:

Pre-Listing Preparation

1. 1. Initial Consultation: Understanding your goals and timeline.
   2. Market Analysis: Conducting a thorough Comparative Market Analysis (CMA) of both the Neighborhood and surrounding areas.
   3. Home Evaluation: Assessing the home's condition and recommending necessary repairs to ensure the best presentation and to obtain top dollar.
   4. Pricing Strategy: Setting a competitive and strategic listing price to cause the home to sell.
   5. Staging Consultation: Offering expert advice on home staging or utilizing virtual staging.
   6. Professional Photography: Hiring a professional photographer for high-quality images.
   7. Virtual Tours: Creating 3D virtual tours for online viewers.
   8. Drone Photography: Utilizing aerial shots to showcase the property and its surroundings.
   9. Floor Plans: Providing detailed floor plans for potential buyers.
   10. Video Marketing: Producing a compelling video tour of the home.

Targeted Marketing Strategy

1. 1. Demographic Analysis: Identifying the target market for your home.
   2. Custom Marketing Plan: Developing a tailored marketing strategy.
   3. Social Media Campaigns: Running targeted ads on Facebook, Instagram, and other platforms.
   4. SEO Optimization: Ensuring the listing is optimized for search engines.
   5. Email Campaigns: Sending out personalized email blasts to potential buyers.
   6. Blog Features: Writing and publishing blog posts about your property.
   7. Press Releases: Distributing press releases to local media.
   8. Open House Events: Hosting open houses to attract buyers.
   9. Broker Tours: Inviting local agents to preview the home.
   10. Neighborhood Mailers: Sending out postcards and letters to surrounding areas.

Listing Syndication

MLS Listing: Listing the property on the Multiple Listing Service (MLS).

1. 1. Zillow & Trulia: Featuring the home on major real estate websites.
   2. Realtor.com: Ensuring the property is prominently displayed.
   3. National & International Exposure: Marketing the home to both National & International buyers via list HUB.
   4. Luxury Networks: Leveraging exclusive luxury real estate networks.

Buyer Engagement

1. 1. Customized Brochures: Creating high-quality brochures for potential buyers.
   2. Interactive Websites: Developing a dedicated website for the property.
   3. Virtual Open Houses: Hosting virtual tours to reach distant buyers.
   4. Text-for-Info Systems: Setting up text message information systems.
   5. QR Codes: Utilizing QR codes for quick access to property details.

Negotiation & Closing

1. 1. Offer Management: Handling all offers and counteroffers.
   2. Negotiation Expertise: Leveraging negotiation skills to get the best price.
   3. Inspection Coordination: Scheduling and managing home inspections.
   4. Appraisal Management: Ensuring the home appraises at the agreed price.
   5. Contract Review: Reviewing and explaining all contract details.
   6. Closing Coordination: Facilitating a smooth closing process.

Continuous Communication

1. 1. Regular Updates: Providing weekly updates on the marketing progress.
   2. Feedback Collection: Gathering feedback from showings.
   3. Client Portal: Offering an online portal for real-time updates.
   4. 24/7 Availability: Being available for questions and concerns at all times.

Expert Knowledge and Tools

1. 1. Market Trends Analysis: Keeping abreast of market trends.
   2. Local Insights: Utilizing knowledge of the local market.
   3. Advanced Tools: Using advanced marketing and analytic tools.
   4. Networking: Leveraging a vast network of industry contacts.
   5. Professional Development: Continuously updating skills and knowledge.

Creative Marketing Techniques

1. 1. Storytelling: Crafting a compelling narrative for the home. Professional Copywriting for all marketing materials.
   2. Virtual Staging: Using virtual staging for vacant properties.
   3. Interactive Brochures: Creating interactive digital brochures.
   4. Lifestyle Marketing: Showcasing the lifestyle benefits of the home.
   5. Unique Selling Points: Highlighting the home’s unique features.

Leveraging Technology

1. 1. AI-Powered Tools: Utilizing AI for predictive analytics.
   2. CRM Systems: Using Customer Relationship Management systems.
   3. Big Data: Leveraging big data to understand buyer behavior.
   4. Automation: Automating follow-ups and communication.
   5. Virtual Reality: Offering VR tours to remote buyers.

Comprehensive Online Presence

1. 1. Personal Website: Featuring the listing prominently on their own website. www.SarasotaPropertyMatch.com 
   2. Content Marketing: Creating engaging content related to the home.
   3. Video Content: Producing high-quality video content.  YouTube, Reels, TikTok, IG & More
   4. Podcasts: Featuring the property on real estate podcasts.
   5. Webinars: Hosting webinars to discuss the property with potential buyers.

Maximizing Exposure

1. 1. TV & Radio Ads: Utilizing traditional media for wider reach. Can be Featured on Fox 4 - Out and About
   2. Billboards: Placing ads on strategic billboards.
   3. Community Events: Sponsoring local events to increase visibility.
   4. Charity Involvement: Partnering with charities to boost community ties.
   5. Networking Events: Attending real estate networking events.

Enhancing Curb Appeal - Utilize our Resources

1. 1. Landscaping: Offering landscaping advice and services.
   2. Exterior Cleaning: Arranging for professional exterior cleaning.
   3. Seasonal Decorations: Enhancing the home with seasonal decorations.
   4. Lighting: Improving exterior and interior lighting.
   5. Signage: Placing attractive and informative signs.

Customer Service Excellence

1. 1. Client Education: Educating clients about the selling process.
   2. Personalized Service: Tailoring services to each client’s needs.
   3. Problem Solving: Quickly addressing any issues that arise.
   4. Emotional Support: Providing emotional support throughout the process.
   5. Post-Sale Support: Offering assistance even after the sale.

Analytical Approach

1. 1. Buyer Personas: Creating detailed buyer personas.
   2. Data-Driven Decisions: Making decisions based on data analysis.
   3. Performance Metrics: Tracking marketing performance.
   4. Adjusting Strategies: Adjusting strategies based on feedback and results.
   5. Continuous Improvement: Continuously improving marketing techniques.

Financial Guidance

1. 1. Pricing Adjustments: Adjusting pricing based on market feedback.
   2. Cost-Benefit Analysis: Evaluating the ROI of marketing efforts.
   3. Investment Analysis: Providing insights on investment potential.
   4. Mortgage Assistance: Helping buyers with mortgage pre-approval.
   5. Incentives: Offering buyer incentives to close deals.

Personalized Marketing Materials

1. 1. Customized Flyers: Creating tailored flyers for different buyer segments.
   2. Neighborhood Guides: Providing detailed neighborhood guides.
   3. School Information: Highlighting local schools and educational opportunities.
   4. Community Insights: Offering insights into community amenities.
   5. Local Market Reports: Sharing detailed local market reports.

Utilizing Influencers

1. 1. Influencer Partnerships: Collaborating with local influencers.
   2. Social Proof: Using testimonials and reviews as social proof.
   3. Community Leaders: Engaging community leaders to spread the word.
   4. Local Celebrities: Partnering with local celebrities for endorsements.
   5. Testimonials: Highlighting positive client testimonials.

Hosting Special Events

1. 1. Exclusive Previews: Hosting exclusive previews for VIP clients.
   2. Themed Open Houses: Creating themed open house events.
   3. Networking Nights: Organizing networking nights for potential buyers.
   4. Home Improvement Seminars: Offering home improvement seminars.
   5. Investor Workshops: Conducting workshops for real estate investors.

Engaging Visuals

1. 1. Custom Graphics: Designing custom graphics for online marketing.
   2. Interactive Maps: Creating interactive maps for the property.
   3. Infographics: Using infographics to highlight property features.
   4. Augmented Reality: Offering augmented reality experiences.
   5. Photo Slideshows: Creating photo slideshows for listings.

Community Involvement

1. 1. Charity Events: Hosting charity events to increase visibility.
   2. Local Sponsorships: Sponsoring local sports teams and events.
   3. Volunteer Work: Participating in volunteer work to build community ties.
   4. Public Speaking: Engaging in public speaking at local events.
   5. Community Newsletters: Publishing community newsletters.

Advanced Analytical Tools

1. 1. Heat Maps: Using heat maps to analyze buyer interest.
   2. Predictive Analytics: Utilizing predictive analytics for market trends.
   3. Buyer Behavior Analysis: Analyzing buyer behavior for targeted marketing.
   4. Sentiment Analysis: Performing sentiment analysis on market data.
   5. Competitive Analysis: Conducting competitive analysis to stay ahead.

Diverse Marketing Channels

1. 1. Local Newspapers: Advertising in local newspapers.
   2. Real Estate Magazines: Featuring the property in real estate magazines.
   3. Industry Publications: Writing articles for industry publications.
   4. Podcasts: Featuring the property on popular real estate podcasts.
   5. YouTube Channels: Showcasing the home on YouTube.

Building a Strong Online Presence

1. 1. Online Reviews: Encouraging positive online reviews.
   2. Google My Business: Optimizing the Google My Business profile.
   3. Local Listings: Ensuring the property is listed on local directories.
   4. Yelp: Managing Yelp reviews and profile.
   5. Nextdoor: Promoting the listing on Nextdoor.

Engaging Buyer’s Agents

1. 1. Agent Incentives: Offering incentives to buyer’s agents.
   2. Agent Networks: Leveraging extensive agent networks.
   3. Agent Open Houses: Hosting open houses for agents.
   4. Brokerage Events: Participating in brokerage events.
   5. Referral Programs: Implementing referral programs.

Continuous Improvement

1. 1. Client Feedback: Actively seeking and implementing client feedback.
   2. Training and Development: Investing in ongoing training and development.
   3. Innovative Solutions: Adopting innovative solutions and technologies.
   4. Performance Reviews: Conducting regular performance reviews.
   5. Strategic Partnerships: Building strategic partnerships.

Ensuring Legal Compliance

1. 1. Contract Management: Ensuring all contracts are legally sound.
   2. Disclosure Compliance: Making sure all disclosures are properly handled.
   3. Legal Advice: Providing access to legal advice when necessary.
   4. Regulatory Compliance: Keeping abreast of regulatory changes.
   5. Ethical Standards: Adhering to high ethical standards.

Detailed Reporting

1. 1. Marketing Reports: Providing detailed marketing reports to clients.
   2. Performance Metrics: Sharing performance metrics and KPIs.
   3. Trend Analysis: Analyzing market trends for strategic adjustments.
   4. Buyer Insights: Offering insights into buyer demographics and behavior.
   5. Regular Updates: Keeping clients updated with regular reports.

Crisis Management

1. 1. Crisis Communication: Managing communication during a crisis.
   2. Problem Solving: Quickly addressing and solving any issues.
   3. Damage Control: Implementing damage control strategies.
   4. Public Relations: Leveraging PR to maintain a positive image.
   5. Reputation Management: Managing and enhancing online reputation.

Post-Sale Services

1. 1. Moving Assistance: Providing moving assistance services.
   2. Utility Setup: Helping with utility setup and transfers.
   3. Home Warranty: Offering home warranty services.
   4. Service Referrals: Referring trusted service providers.
   5. Follow-Up: Following up after the sale to ensure satisfaction.

Innovative Marketing Tactics

1. 1. Interactive Ads: Creating interactive online ads.
   2. Geotargeting: Utilizing geotargeting for precise marketing.
   3. Mobile Marketing: Implementing mobile marketing strategies.
   4. App Development: Developing custom apps for property viewing.
   5. SMS Campaigns: Running targeted SMS campaigns.

Building Buyer Relationships

1. 1. Personalized Outreach: Personalizing communication with potential buyers.
   2. Interest Lists: Maintaining interest lists for future buyers.
   3. Engagement Strategies: Developing strategies to engage and retain buyers.
   4. Customer Journeys: Mapping out customer journeys for a better experience.
   5. Loyalty Programs: Implementing loyalty programs for repeat clients.

Collaborating with Experts

1. 1. Home Inspectors: Working with trusted home inspectors.
   2. Appraisers: Coordinating with professional appraisers.
   3. Title Companies: Ensuring smooth title transfers.
   4. Lenders: Collaborating with lenders for buyer financing.
   5. Insurance Agents: Connecting buyers with insurance agents.

Enhancing Digital Presence

1. 1. Online Reputation Management: Managing the digital reputation of the listing.
   2. Content Creation: Creating valuable content related to real estate.
   3. Influencer Marketing: Leveraging influencers for wider reach.
   4. Social Proof: Utilizing social proof to build trust.
   5. Online Community Engagement: Engaging with online real estate communities.

Offering Value-Added Services

1. 1. Energy Efficiency: Providing energy efficiency tips and upgrades.
   2. Sustainability: Highlighting sustainable features of the home.
   3. Smart Home Technology: Showcasing smart home features.
   4. Home Automation: Promoting home automation systems.
   5. Customized Solutions: Offering customized solutions for unique properties.

Conclusion

In today’s dynamic real estate market, a Real Estate Expert Advisor and Target Marketing Specialist Team does much more than just list your home. They employ a comprehensive and strategic approach that encompasses advanced marketing techniques, data-driven insights, personalized services, and a deep understanding of the local market. By leveraging their extensive network, innovative solutions, and unparalleled expertise, they ensure your home not only gets noticed but gets sold at the best possible price. If you're ready to experience a higher level of dedication and care in selling your home, reach out to the Kim & Dave Luxury Team powered by LPT Realty at www.ConnectWithKimandDave.com.

This holistic approach is why partnering with the right team makes all the difference in achieving your real estate goals in today's competitive market.