How our seller went from Expired to Success

How our Seller went from Expired to Success with our Strategic Marketing!

In the heart of Sarasota, our homeowner named Bethany decided to sell her charming three-bedroom home. The market had been red-hot just a year earlier, with homes selling in days, often above the asking price. Inspired by those stories, Bethany insisted on pricing her home at the top of the market—confident that her well-maintained property would draw eager buyers.

Weeks passed. Then months.

Showings trickled in, but the feedback was consistent: "Beautiful home, but overpriced." Offers were sparse, and the few that did come in were well below her expectations. Frustration set in. Bethany wondered why other homes were moving while hers sat idle.  After her home expired with another agent she called us.

That's when we stepped in.

We sat down with Bethany and reviewed the market data together. The market was shifting. Buyers were becoming more cautious, and price sensitivity was increasing. Together, we crafted a strategy that felt bold but necessary—price the home slightly below the competition to attract attention in a trending-down market.

Reluctantly but trustingly, Bethany agreed. We re-launched the listing with strategic marketing and a fresh price point just below similar homes nearby. Almost immediately, the energy shifted.

Within the first week, multiple offers poured in. Buyers saw the value, and the competition drove the price higher. Bethany's home, once sitting for over 90 days, now had multiple parties bidding—offering her more than she had received during the entire previous listing period.

In the end, Bethany sold her home for a price that exceeded the low offers she'd been getting before. More importantly, she learned a valuable lesson: Pricing a home right from the start isn't about giving up value—it's about positioning it to create demand.

If you're thinking of selling and want a strategy that works in any market, contact us today. Let's position your home for success, just like Bethany's. www.SarasotaPropertyMatch.com/sell