Luxury Waterfront Home Sold

Targeting the Wrong Buyers – Luxury Waterfront Property

Before Kim and Dave:
A luxury waterfront property had been listed with another agent for over six months. The previous agent had marketed the home only locally, without considering that buyers for a property of this scale were likely coming from other regions, or even internationally. The marketing didn’t reach the right demographic.

Kim and Dave’s Solution:
Kim and Dave identified that the property needed to be marketed as a luxury vacation home, targeting out-of-state and international buyers. They created a detailed marketing plan, including high-end photography, drone footage, and video tours that showcased the waterfront lifestyle. They placed the listing on international luxury home platforms and ran digital ads in high-end markets across the country.

Result:
Within 30 days, a buyer from New York visited the home, fell in love with it, and made an offer. The home closed shortly after, and the seller was finally able to move on after months of waiting.